There are, of course, competitors for this product. The main competition has a product which is fitted only to new lamp-posts – and it requires a cumbersome tool to be put in place for operation. There are also other less robust versions available.
The York Hinge has been tested to breaking point to simulate wind loading – it is always the lamp-post itself which fails first.
The Managing Director of YHCO is Jamie Powell who has worked with MDB Associates for over 10 years. Together with Mick Brown of MDB, Jamie is also a principal shareholder. As a young, dynamic and enthusiastic leader, he is in the right place at the right time with an exciting product which will rapidly capture the market.
The impressive business plan for YHCO is based on a conservative assumption of 3% market share by 2010. However, there are over 5million lamp-posts existing in England alone – quite a challenge! |